Our Story


QEJA was born with one simple yet elusive question: What if there was a sock that could perform better than any other but be stylish, comfortable, and versatile enough to rule them all? 


We are a family of active people: skiers, runners, and cyclists who prefer a minimal and timeless wardrobe. Some of us have the habit of wearing cycling socks daily, even in non-active contexts. We soon learned that many like-minded people prefer to wear cycling socks every day. 


So, we set out to create the ideal performance sock that can look sharp in all settings. We located the ideal factory in Italy that could bring our vision to life - a high-performance athletic sock that has the flair and comfort of a fine Italian dress sock.


To put them to the test, we wore our socks in LOTOJA, America's most grueling single-day cycling tour. Even the best performance socks tire after 206 miles, 9,800 vertical feet of climbing, and over 11 hours. However, not only did our socks not bunch up or get sweaty, we never desired to change them throughout the race!  


We now wear our socks for nearly everything we do, in cycling races, long plane rides, skiing, or just regular days at the office, without ever noticing they are on our feet. In both feeling and appearance, the stealth design removes the clutter of different types of socks in our drawers. With QEJA, you only need one.


QEJA is a family business and is majority women-founded and operated. The sisters behind QEJA are Quincey, Erin, and Linda, each of whom wears multiple hats, including product design, marketing, customer relations, inventory, and fulfilment. We are proud to represent Women-Led Wednesday, a celebration of women in small businesses that is recognized on the Wednesday before Thanksgiving.